ForReal Zvika Markfeld & Saron Paz
IndexFR·009Chapter II · Commons2014

CommonSense

Every visitor releases one organism — an icon, a colour, a word — into a shared, living ecosystem of thought.

CommonSense — Crowd-sourced generative installation
CommonSense, 2014. Commissioned by Fishman Group & Fresh Paint Art Fair, Tel Aviv, 2014.

I — The workConcept

CommonSense is a visual crowd-sourcing installation that grows a dynamic ecosystem out of its audience's thoughts. Using a mobile application, each participant creates an organism composed of an icon, a colour and a word. Charged with personal meaning, the organism joins the collective, and in doing so alters the behaviour of the whole and the meanings it produces.

The result is a slowly evolving portrait of an art fair's state of mind — what it noticed, what it wanted, what it said when nobody was asked to sign their name.

II — DocumentationPlates

Plate 01
Plate 02
Plate 03
Plate 04
Plate 05

III — The storyMaking & meaning

Art fairs are crowded with opinions but rarely ask the crowd for one. We wanted a work that would let thousands of visitors leave a mark without anyone's mark dominating the rest.

Built in collaboration with Eyal Gruss, the ecosystem has no author and no final state. The screenshots we kept from the fair are less documentation than specimens — frozen moments of an organism that no longer exists.

IV — Moving imageFilms (1)

CommonSense, Fresh Paint 2014Filmed / published 2014-11-09